Yahoo Finance: LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps To Drive Publisher Growth Chartboost Direct will provide publishers with the connections needed, directly and at scale, to make brand demand work better inside mobile apps, amid web decline. NEW YORK & LON ... LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps To Drive Publisher Growth Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app isn't useful or easy to ...

Understanding the Context

Business Wire: Vibes Launches Mobile Wallet as a Channel for Brands to Deliver Dynamic Experiences Through a Persistent Presence on Consumers’ Mobile Devices CHICAGO--(BUSINESS WIRE)--Vibes, the technology leader powering seamless mobile brand experiences across the consumer journey, today announced the launch of Mobile Wallet as a Channel, the next level ... Vibes Launches Mobile Wallet as a Channel for Brands to Deliver Dynamic Experiences Through a Persistent Presence on Consumers’ Mobile Devices The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

Key Insights

The mobile device is the first screen for Generation Y. It's their lifeline and a significant opportunity for brands that covet this audience. For Gen Y mobile is a fun, social place so brands that ...