Apple is reportedly pushing ahead with iPhone Air 2 despite weak sales, with upgrades to battery, camera, and performance already in development. Apple discounted the iPhone Air by up to 30% on its official UK Amazon storefront last month, in a steep and highly unusual direct price reduction, and at least one color sold out entirely. The sale ...

Understanding the Context

Despite the iPhone Air's struggling sales, a known leaker claims Apple will push ahead with at least two generations of the device, while also suggesting the standard iPhone 18 will see virtually no ... MSN: Apple iPhone Air sales fall short, forcing the company to cut production Apple iPhone Air sales fall short, forcing the company to cut production iPhone in Canada: Apple to Release iPhone Air 2 Despite Low Sales Rumours Apple is reportedly moving forward with the iPhone Air 2, despite low sales rumours, which is expected to feature a 2nm chip and improved cameras. HotHardware: iPhone Air Sales Reportedly Dismal Despite Slick Design, Will Apple Make An Air 2? iPhone Air Sales Reportedly Dismal Despite Slick Design, Will Apple Make An Air 2?

Key Insights

Digit: Apple Days sale brings massive discounts on iPhone 17, MacBook Air M5, iPad Air M4 and more on Vijay Sales Apple Days sale brings massive discounts on iPhone 17, MacBook Air M5, iPad Air M4 and more on Vijay Sales TechRepublic: New Apple Rumor: iPhone Air 2 Leak Suggests Major Upgrades After First-Gen Criticism New Apple Rumor: iPhone Air 2 Leak Suggests Major Upgrades After First-Gen Criticism MacRumors: Apple Had to Heavily Discount the iPhone Air to Sell It MacRumors: Leaker: Apple Will Release iPhone Air 2 No Matter How Badly It May Sell Leaker: Apple Will Release iPhone Air 2 No Matter How Badly It May Sell Apple’s new iPhone Air is not living up to the hype the company pushed in September, and the early numbers show a clear miss. The story is simple: Apple promised a major redesign, and buyers expected ... TechRadar on MSN: Apple will reportedly release the iPhone Air 2 'no matter how badly it sells' Apple will reportedly release the iPhone Air 2 'no matter how badly it sells' The iPhone Air is one of Apple’s most impressive designs, with the impossibly thin phone capable of going toe-to-toe with other slim phones on the market. However, indications are the new form factor ... The iPhone 16e reportedly failed to sell well, just like the new iPhone Air.

Final Thoughts

Despite being a failure, the phone may get a successor, presumably called the iPhone 17e. This could debut in Spring 2026 ...