LOS ANGELES - Theatergoers are already using Twitter's Periscope and Meerkat live-streaming video apps, which have launched in the past few weeks, to broadcast movies directly from cinemas -- ... Twitter has finally launched its live video-streaming app, Periscope, for Android. Today's launch comes a little more than two months after Twitter's acquisition of the fledgling company behind the ...

Understanding the Context

NEW YORK — Download Periscope, Twitter’s just-launched live video-streaming app, and you’ll find people broadcasting all sorts of mundane stuff: waiting for AT&T to fix their wiring, getting out of ... While glitches like those would be unthinkable in a produced, controlled advertising environment, big brands such as Royal Caribbean, BMW and Benefit are going ahead with plans to use live-streaming ... Livestream announced today that customers with Premium and Enterprise accounts now have the ability to simulcast their live video streams to multiple popular platforms, including YouTube Live, ... Companies have learned to use Facebook, Instagram and other social media to drum up business and now they’re finding ways to exploit two new apps, Periscope and Meerkat.

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