Easter baskets are getting a squishy upgrade this year, as parents hunt for toys like NeeDoh and glittery "dumplings" — among this season's hottest items. Why it matters: The surge shows how viral, ... The mystery squishy dumpling, created by toy manufacturer RMS USA, is the latest viral toy trend gaining traction on TikTok and other online platforms.

Understanding the Context

No, they’re not edible. The post The Viral Glitter Dumplings, Explained first appeared on Spoon University. Axios on MSN: NeeDoh and squishy dumplings are everywhere this Easter — if you can find them NeeDoh and squishy dumplings are everywhere this Easter — if you can find them Yahoo Finance: A Viral Sensation Turned Retail Juggernaut: RMS USA’s Mystery Dumpling Continues Its Sell-Out Streak NORTH ANDOVER, Mass., --(BUSINESS WIRE)--RMS USA today announced continued momentum for its Mystery Squishy Dumpling phenomenon, a collectible squishy that first took off last year and ... A Viral Sensation Turned Retail Juggernaut: RMS USA’s Mystery Dumpling Continues Its Sell-Out Streak MarketWatch: A Viral Sensation Turned Retail Juggernaut: RMS USA's Mystery Dumpling Continues Its Sell-Out Streak RMS USA today announced continued momentum for its Mystery Squishy Dumpling phenomenon, a collectible squishy that first took off last year and has since evolved into an ongoing social media craze, ...

Key Insights

A Viral Sensation Turned Retail Juggernaut: RMS USA's Mystery Dumpling Continues Its Sell-Out Streak