PC World: Ditching ads on Amazon Prime Video will cost more soon Starting today, the newly rebranded Prime Video Ultra will cost $2 more per month, while 4K video support will be stripped from the ad-supported plan. Morning Overview on MSN: Amazon launches Prime Video Ultra tier with new features and higher fee Amazon is asking its U.S. Prime Video subscribers to pay significantly more for an ad-free experience, but it is sweetening the deal with a handful of new perks.

Understanding the Context

The company has rebranded its ad-free ... Amazon launches Prime Video Ultra tier with new features and higher fee Amazon is replacing its $2.99 ad-free Prime Video add-on with ‘Prime Video Ultra’ at $4.99 monthly, representing a 66% price increase for ad-free viewing. PCWorld reports that 4K streaming will become ... Beyond the well-known fast, free delivery, a Prime membership offers a wide range of perks that can make everyday life more convenient and cost-effective.

Key Insights

For many shoppers, the value is clear. An ...